Posts Tagged ‘fashion’
Fashion Climate of 2010 with New Trends (II)
Brand America
The heritage chic trend that gave us 2009 phenomena such as Florsheim by Duckie Brown’s star-spangled Patriot Boot, and Pendleton’s collaborations with Hurley and Opening Ceremony, is ripe to broaden into a global appetite for “brand America.”
In addition to more advertisements that emphasize the hardworking, can-do spirit, industrial fortitude, and pick-ourselves-up-by-our-own-bootstraps message (see Levi’s “Go Forth” campaign), look for European designers to partner with some of the most revered of American brands.
At the Paris spring/summer 2010 men’s runway shows, the trademark Red Tab of Levi Strauss & Co. could be spotted in the collections of Rick Owens, Junya Watanabe Man and Jean Paul Gaultier, who added his signature maritime stripes and bondage straps motifs to the traditional 501 silhouette, as well as a classic-looking trucker’s jacket with the front panels cut out so that it resembled a bondage harness.
And for the first time, Emporio Armani, the lower-priced line from Giorgio Armani’s Milan-based fashion empire, is making jeans in the United States. The company recently announced that four new styles (two for men and two for women) for spring/summer 2010 are being made in downtown Los Angeles. Touted as “the refinement of the Armani brand with an original interpretation of the authentic vintage American look,” they bear a distinct stars-and-stripes vibe that’s reflected in special hangtags, brushed white enamel rivets and red, white and blue leather labels.
Denim’s not the only department either; Italian label Missoni has partnered with another venerable American brand – the 101-year-old Converse company – to make 0 versions of the classic Chuck Taylor All Star high-tops printed with Missoni’s signature zigzag patterns. Converse’s deep bench of collaborations for 2010 will also include a shoe with Number (N)ine’s Japanese designer Takahiro Miyashita and another with the British rock band the Clash.
The new bridge
In retail parlance, “bridge” used to describe bland career wear and mom jeans by the likes of Jones New York, Anne Klein and Liz Claiborne. But no more.
Tory Burch, Elie Tahari, Phillip Lim and others have carved out a “new bridge” market by offering clothes with designer details and more accessible prices.
In 2010, more designers will run to the middle to appeal to price-sensitive shoppers. This month, Alice for Alice Temperley will arrive in department stores, with prices ranging from 0 to 0, for striped cotton tailored jackets, quilted leather biker jackets and printed dresses. In the spring, Posen will debut his ZSpoke line of sportswear exclusively for Saks Fifth Avenue. Although his namesake runway label goes for 0 to ,000, ZSpoke will start at for a T-shirt and 5 for a knit dress. Even John Galliano, who designs haute couture, is expanding his lower-priced Galliano collection to include menswear, which will be shown on the runway in Milan this month.
”More and more, it’s going to be hard to be at the top end of the market,” said Buckingham of Trendera. “There are only so many designers people are going to spend a lot of money for. The luxury consumer is saying, ‘I’m going to spend money on designers I know will be around 15 years from now.’ So it makes sense to penetrate that new bridge market. And for many people now, the middle is the high end.”
Health-conscious beauty
Call it a beauty product backlash or the rise of a more health-conscious consumer, but natural and organic skin-care products are continuing to replace the commercial soap and synthetic anti-aging serums in bathrooms of women everywhere. In 2008, 64 percent of women who use beauty products said they used “natural” items, according to NPD market research group, and last year the New York Times reported that “the market for natural and organic cosmetics has grown in leaps and bounds.” With more women learning about potential problems associated with parabens, petrochemicals and other preservatives found in many skin-care products, many of them are opting to decrease the potentially toxic substances they encounter.
Dr. Jessica Wu, a Westwood, Calif.-based dermatologist, used to hear references to natural and organic beauty products only from her Malibu clients, but now, she said, all her clients seem interested. “I think this is a natural extension of eating organically and being more conscious of what we are putting into our bodies,” she said. “More and more people come to me after seeing their acupuncturist or nutritionist and tell me they’re no longer interested in prescription remedies and want to switch to a more natural product with more gradual results. … And now with places like Sephora, which has “green” and “organic” beauty sections, it’s easier for people to shop for these products.”
Publicist Robin Gilbert started her shift to organic beauty products last year, mostly to eliminate parabens, which in some studies have been linked to breast cancer in women. (Parabens are the most widely used preservatives in cosmetic products, according to the Food and Drug Administration.) “If I can control what goes into my body to some extent, then I will,” said Gilbert, who uses products from organic and natural brands such as Nude and Tom’s of Maine.
Gilbert said she was so overwhelmed with how many department store products she was using that streamlining her regimen into something more “clean” and natural seemed less chaotic. “I was trying so many things before. And with natural products, I don’t feel as bad about what it’s leaving on my skin or what’s going into my skin.”
On the other hand, she continued, “if I have something on my skin I want to get rid of, I’ll do whatever it takes. I really don’t know how much those natural products are gonna help with wrinkles. It’s about finding that balance and targeting what’s important.”
Sometimes it’s tough to know what is natural. The labeling of such products is mostly unregulated, and consumers would be wise to do their homework. “The reality,” said Beverly Hills dermatologist Harold Lancer, “is that there are very few things on Earth in the beauty world that are 100 percent organic,” he said. “Unless you have the bees flying it up to you every day, you need something to preserve it.”
Living local and reconnecting
The locavore movement, dedicated to eating locally grown food as a means toward sustainability and eco-consciousness, seems likely to influence other areas of life. In fact, trend forecaster Faith Popcorn has made the concept of localization the cornerstone of her predictions for 2010.
“There is nothing we can do about Iraq and Afghanistan, so we are trying to find someplace where we can have an effect,” Popcorn said. “It’s like a turtle pulling into its shell; it’s hyper-cocooning. Local becomes an attitude.”
Concern is growing about money and jobs sent elsewhere, she said. “There will be a push back against companies that make too much money and don’t support their communities.”
More companies will source locally and be transparent about where ingredients and materials come from. “There is a tremendous craving for community, authenticity and information about the source – where did this grape come from, what are the politics I’m putting in my mouth?”
“We’re all looking for quietude, away from the buzzer, the beeper and the phone,” she said.
Indeed, in 2009 we seemed to twaddle, facepoke and iplot ourselves to a never-ending cycle of delirium that forsakes interpersonal connections for Internet connections. In the world of style, that translated into runway shows going virtual, fashion weeks fixating on baby bloggers and 140-character “tweets from the seats” becoming the status quo.
If 2010 isn’t the year it all comes
tumbling down around our ears, perhaps it will at least be the year the foundations begin to buckle.
“Once the economic recovery starts to happen, one of the first things we’re going to do is say: ‘All that networking and faux-networking didn’t do a … thing for us,’” said Richard Laermer, a trend watcher and author of “2011: Trendspotting for the Next Decade.”
“It didn’t help us get jobs or help us with our relationships,” Laermer said. “It didn’t keep us happy, it didn’t get a healthcare bill passed. We’re going to realize Twitter and Facebook and all those things didn’t do a . . . thing for us and that maybe we ought not to do that for a while.”
The analog shift won’t happen overnight (probably because there’s no app for that), but Laermer thinks we’ll start to see people put down the mouse and pick up the phone. “Having conversations, or a cup of coffee – what the kids call IRL, which stands for ‘in real life.’ I think we have to go back to being in real life.”
Fashion Climate of 2010 with New Trends (I)
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Tags: Indian Culture Fashion Guide
The level of artistry and intricacy achieved by Indian handloom fabrics is supreme and beyond the reach of modern machinery, preserving its heritage and culture. Undoubtedly cotton was the first fabric which has been used splendidly by Indian artisans. Silk and woollen follow. In the world of handlooms there are muslins of Chanderi, silk brocades of Varanasi, the ikats from Andhra and Orissa, the tie and dye from Rajasthan and Gujrat, the phulkari and khes of Punjab, jacquards from Uttar Pradesh, the phenek, tongam and bottle designs from Assam and Manipur, so on and so forth.
And in today’s date Indian handlooms are going global in a big way and have found support from the designer community too. Ritu Kumar who has created a distinct style of designing, always gives ample focus on the ancient traditions of Indian craftsmanship in contemporary terms. Her boutiques usually presents you with a comprehensive platform surrounding the top quality of Indian design that includes specially produced range of high fashion garments and accessories using silk, leather and cotton. She believes that Handlooms not only represent an industry but the cultural heritage of India and it’s our responsibility to promote handloom as much as possible.
Other fashion biggies like Raghavendra Rathore, Narendra Kumar Ahmed and Anamika Khanna translated various elements picked up from the Rajasthan (known for Hand block prints, tie and dye, Bandhej) onto their designs and colour palettes. Not only designers, politicians too are doing their best to promote Indian textiles. For those who know Jaya Jaitly only as a politician- she is the founder President of a Crafts association Dastkari Haat Samiti and was instrumental in setting up the widely popular Dilli Haat. The lady recently opened one more store of ‘DHS’ with Poonam Bahl of ‘Muave and Pink’ at Khan Market.
It’s not a shop with shelves bearing branded products. The décor is so that it creates a feeling of crafts. We want people to come and browse here. They can pick up things one usually misses in the jumble of Dilli Haat such as these wire cycles, found on Delhi streets that usually go unnoticed. Moreover, through this store I want to show how beautiful Indian craftsmanship is” says Jaya.
Maneka Gandhi who was present at the launch said “I always believe in Indian skills and craftsmanship, they are our culture and we should be proud of them. One can see me always wearing either cotton or khadi. For me the Indian Handloom industry’s journey is a unique effort to combine art, craft and handmade textiles with multiple forms of creative expressions”.
Dastkari Haat offers hand made products by craftsmen across India, allowing more discerning customers to pick up little wire cycles, carved wooden boxes, textile paperweights and folders made out of recycled maps and even fish wall hangings made out of organic cloth. You will also get to see the variety of stoles, bags, cushion covers, vividly coloured grass and palm-leaf baskets, madhubani art on tin trucks, fresh jams and organic cosmetics from women’s income groups in Uttranchal.
The handicraft stalls are allotted on a rotational basis to craftsmen from all corners of the vast and varied land of India, usually for fifteen days thus ensuring that different handicrafts are available to visitors at each visit, and also enabling them to buy authentic wares at prices that have not been inflated by high maintenance costs. The Delhi Haat is indeed a window to the world of rich cultural vivacity present in India. So if designers and politicians are doing their best to promote Indian craftsmanship and handloom sector then why should we be left behind? May be it’s time to move on from haute couture and prêt a porter to rich Indian heritage and textiles.
Preferred Top Fashion Brands
One of the most preferred and top fashion brands in the country, Kazo has forayed into men’s fashion with the introduction of their new line ‘Kazo Man’ over the fashion show in the capital recently. “There was constant demand from our customers regarding menswear. A lot of research and survey was required to understand the market and then we came up with this line. The idea behind this collection is to make men look younger and trendier and is for someone who wants to make his own style statement” shared Mr. Deepak Aggarwal, Kazo’s Creative director.
The collection was a mix of everything from shirts, t-shirts, denims, pants, shorts to accessories like caps, scarves, etc; giving the effect of both muted elegance and extravagant grandeur. The re-assuring multi colour range which revolves around super dark tones like navy blue, asphalts, charcoal, grey, enforces a feeling of stability, quality and durability to the collection. Not only this, rust, mauve, yellow and green work alongside while black fulfills the role of adding graphic effect.
Jerseys like pique; viscose and slubs are refined by prints, studs and are fused with rough shapes and washes in order to retain key characteristics of the collection. Various techniques of mixing yarn dyed fabrics with prints and embroidery in an obsolete way leaves room for both grunge and modern fashion.
Present on the launch to unveil this trendy and fashionable line were the winners of MTV’s reality show ‘Roadies’ and ‘Splitsvilla’- Nauman Sait, Siddharth and Sakshi who were giving their best poses in Kazo’s latest collection. “The main asset of this brand is that it is highly affordable, giving everyone a chance to feel great in their body and skin.
I am following this brand from very long and really like their trendy style of designing” said Sakshi. Nauman was quick to add “The garments designed for men are really fabulous with high wearability and practicality quotient.
Point 76 Degree Beauty Fashion
The whole world says it, but few have the courage to do it. We are facing a big problem in the form of climatic change. Young artist Puneet Gupta tries to address these issues at the recent exhibition in the capital. Puneet has made a climatic chair that depicts the reality of the shrinking world – with our resources getting extinct, changing our verdant world into a punctured dead planet and leading us to the ultimate doom. So how this idea came into mind “When everyone was designing the display of luxury, this idea struck in my mind. On one side, it shows the need for luxury and on the other side, it reflects on how we are getting these luxury products at the cost of life.” “There is a place called Lohachara which is a part of Sundarban delta near the state of West Bengal once a home to 10,000 Indians. Now this place has been washed from the face of the earth with the increase in sea level. But we are not at all concern. In short you can say that we are in a giant car heading toward a brick wall and everyone’s arguing over where they are going to sit,” he added.
Well tried Puneet, but are your effort really going to make any change whatsoever? “I have named this chair point 76 degree because the Earth’s average surface temperature has risen by 0.76° C since 1850. This might sound very miniscule but it has created quite a herald already it can be worst if we do not stop at point 76 degree and do not let it go beyond this. I have made my point rest is on the individuals, how they take it” Inclined towards fine arts at school level, this trained Fashion Communication Designer walked into NIFT for pursuing Fashion Communication equipped with a two year Art Foundation Course at school. So what inspired him to take up this profession, “I find it very exciting to combine many realms of design into one complete canvas, never liked sticking to one realm. I see design finding a space in every element of life. Be it the mundane or the special. This pursuit stems from my belief that refined designs are experiential and need to touch your .So this inspired to make things this way”. A Graphic designer , Visual Merchandiser, Photographer, Space Designer, Exhibition Designer, Packaging Design, Signage Design, Event Management, Consumer Behavioural Study, Fashion Forecasting etc how does he manage so many things together? He replies, “That’s what keeps me going, helps in blending different things together”.
Beauty, fashion, accessories were all part of this night. Imagine an evening under the charm of a starry night, swathed in the golden mood, classy touch of elegance and witnessing the magic of minerals the capital witnessed it all on 6th of August at Cibo in Hotel Janpath where the Swedish cosmetic major, Oriflame unveiled its latest Giordano Gold Mineral collection. The launch of this new range of cosmetics happened in the presence of the city’s fashion glitterati. The stunning mineral makeup looks were showcased by city’s top models like Amanpreet Wahi, Montu Tomar and many more as they ablaze the ramp on fire in Anjana Bhargav’ sclassy designs. The collection depicted feminine cuts with fine textures and displayed a plethora of earthy and warm hues in a deconstructed look. She managed well to play around with pleats and tucks which were nicely draped to present a chic and contemporary look to the ensembles. Portraying the classy lustre of timeless art, the garments were nicely teamed up with gold accessories which can be described as an understated elegance.
International Fashion Weeks for Women
With versatility as her strength, this Kolkata based model had started her journey at a very young age. Sonali Sehgal has won the Miss India International crown in 2009 and after that it has been no looking back. With her dad an army man and mom a business women, this English graduate is all set to rule the modelling world with her appropriate looks and attitude. Here’s this gorgeous girl in candid one on one with Stylekandy.com Best thing about being a model Every model will agree with this one – we get to travel those amazing destinations, look pretty, wear astounding designer clothes and get paid for the same! Fashion for you. Fashion is something which passes from eras to generations. But at the end, it has to be there within you. Your fitness regime I am very bad in it. I simply hate working out. Luckily, I am genetically blessed with this figure. I know you won’t believe this, but I don’t compromise on eating. To keep myself fit, I indulge in swimming and dancing.
Walking the ramp or posing for print ads. Choose Ohhh honestly, I love posing for print ads and TV commercials as they allow me to perform well. At the same time I would not deny the fact that walking the ramp is just a different feeling walking in front of a live audience and presenting those gorgeous garments. But yes commercials are more fun for me! Models are used as a hanger. Agree or disagree? Yes I do agree, but at the same time, we add a lot more to the garments. I would like to put it in a way that we are the more expressive, sexy and beautiful hangers! Favourite designers I do not have any one favourite designer. It changes from time to time. While walking the ramp, I end up finding any one garment attractive, so I simply don’t go by the designer, instead fall for the designs and creativity of the garments.
Foreign models getting preferences in Indian Fashion Week is a debate. Your take I have nothing against it even we are working in international fashion weeks and are welcomed there so I think everyone should be allowed to work according to their own preferences. It’s a free world. As far as Indian models are concerned, they are given due respect. It’s totally cool with me after all there are very nice Indian models who have made it big in the global platform.
How do you cope with all the pressure, competition? Yes like any other profession, even we have the pressures and stress. There are times when we have to do a lot in less time at that time I just try to calm my self utilize the time in the right direction and perform well. Favourite pass time? Oh. I love to spend time with my six months old Labrador, Bounty. Like any other girl, I love to sleep, watch a lot of movies in theatres and simply enjoy hanging out with friends. Some thing that most people do not know about? Hmmm there is nothing as such but yes, I want to confess that at times I can be quite mean and stern. What next after modeling? As I have just started, so it will be too early to comment on that. I am already in shows like Dadagiri on UTV Bindaas where I am playing the goddess. Alongside, I am also hosting a show called India ka Fashion Star on Zoom. These things keep me going, I am sure that I am here to stay.
WLC Fashion School celebrated Quintessence 2009
After three years of hard work, training and the efforts of the faculty members, an annual fashion show organized by the graduating fashion students. The fashion extravaganza was marked by the introduction of a new batch of students to this glamorous industry of fashion. The event which feel the presence of big names of the fashion industry like Sunil Sethi, President of FDCI, designer Rohit Bal, Leena and Ashima, Mr. Deepak Bhandari, director marketing of Modi Revlon and Mr. Anil Manan, vice president and executive creative director of McCann Ericson, at the Grand ballroom of The Grand Hotel in the capital on Saturday evening.
To add to the glamour quotient to the event, the ramp was ablaze by models viz Alisha Parekh, Anchal Oberoi, Kajal Srivastava, Anousha, Ankita Jain and Ritu Kapoor. By the end of the evening, the show presented a group of designs by 24 students of the school. “Quintessence 2009, exhibits the creativity and professional skills of the graduating batch of the Fashion School.
This is the culmination of years of diligent work and training of our students and the enormous efforts of the faculty,” informed Vinay Pasricha, Chairman, WLCI. The collections were critically reviewed and evaluated by respected names from the fashion world, such as fashion designer Samant Chauhan, Aseem-Head Designer for Tarun Tahiliani, Amarjeet-Head Designer GFO, Pam Mehta-Head Designer Kimaya and fashion consultant Anish Tahim.
Samant said, “I have been seeing the students and their work from past three years and this year Ihave seen an immense difference in their designs. They have shown a huge improvement. Though there were collections which were good and some which were not so good, but the hard work of the students is noteworthy.” The group of jury members included Deepti Baveja, campus director, national head graphic designing of WLCI; Sangitika Nigam, National Head Media of WLCI, Kajal Gupta, Senior Fashion Faculty of WLCI; and Aditi Jha, Fashion Faculty of WLCI. The gala event came to an end by the awards ceremony.
The Best Portfolio Award was offered to Utkarsh Gupta for the theme ‘Vrindavana’. Showcasing Organic Tessellations, the award for the Best Technical Excellence was grabbed by Shewta Garg. Working under the theme of the ‘Perfect Women’, Diksha Rampal managed to grab the attention of the jury and achieved the Five Star Kingfisher Designer of the Year Award. A concept driven collection always manages to allure the audience and if the theme is the fashionable word- ‘recession’, then surely it will get noticed and this proved successful for Nidhika Shekhar who held high the Best Concept and Creative Collection trophy. Vanlal bagged the award for the Best Commercially Viable Collection and Best Craft Revival award or the collection based on the theme of East meets West.
What Fashion Styles Say To You?
Sometimes in a year, it happens a movement in fashions. I really don’t know much about each trend, but I can realize when people are wearing different outfits. Trouble is you never know what to buy, because these trends on fashion go away quick. Many times you remember what you used to wear when you were young and can’t believe you liked to wear like that!. This happens often, and it makes me want to buck the trends and dress the way I want to.
What leads to my question: “Who decides the fashion for that time of year?” Is it some overpaid fashion guy in Paris? Why do we allow that individual to tell us what will be in that year? I have watched friends cringe when looking through the new fashion trends, yet they go out and buy the stuff anyway. I’m sorry, but there is no way I’m wearing tapered leg jeans again. I know it is the upcoming fashion nowadays but I can’t go on this, and I will laugh if I see you wearing this! They went out of style for a reason and they should be allowed to rest in peace.
As far as I’m concerned, the latest fashion trends show me how little imagination fashion designers can have. I know it’s hard to come up with something new, but I hardly think recycling the same looks is something that should be considered genius. Why do we have to go back and revisit a decade that we gladly left behind? Come up with something new if you really desire to start fashion tendencies that may stick around for more than five minutes.
The best way to find fashion trends is to ignore what people are wearing and buy what you think you want. Get stuff that looks good on you and your body type. I have seen far too many girls in low-rise jeans and half shirts that should never have even considered wearing them. It’s not fashion if you look comic. Come up with your own fashion trends. This way you will know you look good, and you know that you are truly expressing yourself. There is nothing wrong with wearing the latest fashions as long as you truly feel good in them, and aren’t doing it just because everyone else is doing it. I don’t know about you, but for me, being a clone of everyone is not a good way to be original. There is only one me and I am proud to be who I am, fashion trends be darned.
Denim Fashion Trends Of The Season Spring-Summer 2010
Many spring-summer 2010 fashion shows were carried out under the motto “militarism and craziness” and customized denim fashion revealed these tendencies as well. The most stylish jeans of the season spring-summer 2010 are skinny, torn, of dirty khaki, gray, blue or black colors. They are best of all combined with long sweaters or tops in military style. Other trends are the 1990s and a sexy look.
Dyed jeans are still in, this spring they come in skinny, straight, torn, short and long variants. Another reminder of the 1990s’ fashion are custom jeans in grunge style which look as if they have been worn for several seasons. Boyfriend jeans are still popular too. For example, such jeans can be found in the latest collections of Ralph Lauren and Jean Paul Gaultier. The latter fashion house presented its variation of boyfriend jeans wide on the thighs and tight on the ankles. Unique brand presented their vision of boyfriend style grunge jeans fitting women’s figure, however they are also very relaxed and extremely worn.
Extraordinarily embellished subculture jeans will also be fashionable in the coming season. Trussardi presents its extravagant jeans model 1911 with pockets worn and torn. Just Cavalli denim collection is built on the combination of denim fabric with flower ornaments. Jeans decorated with zippers, rivets, chains and prints are also a trend of spring-summer 2010.
Classical jeans are timeless and in the new season they are certainly worn as well. Worn straight-cut classical jeans can be found in the newest collections of D&G, Getwear, William Rast and Alexander McQueen.
Elegant skinny black jeans are a hit of the coming season, as well as cuts, jeggings and gray jeans. Banana Republic brand also presents denim trench coats and worn denim shirts combined with cotton cardigans and linen dresses. Another novelty of spring-summer 2010 is the use of denim patch pockets.
Denim shorts are of immediate interest during hot summer days. They are comfortable and practical. Spring-summer 2010 season presents ultrashort denim shorts of black and red colors. Torn shorts and shorts with cuts are also in. The best shoes to combine them with are ballerinas and shoes with high heels. The best accessories are massive colliers and bracelets, belt-bracelets and massive sunglasses as well as aviator sunglasses.
Jeans with corsage popular during the season autumn-winter 2009/2010 stay for spring and summer, too. Made to measure jeans with corsage are embellished with buttons and lacing and look exquisite especially in dark colors. Such jeans make your waist look slimmer and your legs visually longer, their importance can not be overstated. The best way is to combine jeans with corsage with a white blouse, short bolero or a jeans jacket. All the more so, double denim stays popular during the coming season, too. And don’t forget about high heels! Stay tuned on GetWear jeans!
Industry of Fashion where I learned
Designer Anand Kabra is a free thinker, unconfined to any conventional style statement. His designs are born from a deeply personal space. His collections always reflect his own inner being while his philosophy is the belief of self expression. A product of international education blended perfectly with core Indian sensibility, this designer knows how to make an individual more glamorous without over powering them with the clothes.
Let’s get to know more about this designer who is termed as ‘the designer for the quintessential global woman’- How designing came into being… I wanted to be a doctor but things just fell into place one after the other for designing. I was sitting in the cafeteria in the London College of Fashion where I learned about form and design. There I discovered that there is no fixed form and definite design for making a collection. Splats of tomato sauce and coffee stains on a chequered table cloth proved the ultimate inspiration!
Your design philosophy… It’s the single thought you unearth after delving into sea of thoughts. It’s the thread I choose to weave into each creation. Latest buzz of one fashion week in Delhi… I have no clue what’s happening, my main concern was to concentrate on my work and how to improve it. Fashion trend getting repetitive… Fashion is always cyclic; you will see the same trend coming up after every 10-12 years. Staging of shows at fashion weeks needs to make business sense. It is not about established or new designers — the objective of showing a collection differs from designer to designer. Some people use it for visibility and some for sales — but whatever the case, it needs to translate into business returns, whether immediate or long-term.
The coming of fashion hub… so you see the plan coming out of paper… I do not know seriously, there is so much happening everywhere that this news has been lost somewhere… at least I can not comment on this. Has recession affected the fashion industry… There are slight changes in the buying pattern and it’s all boiled down to need-based buying as opposed to impulsive buying; everyone is looking to get ‘value for money’ and multiple buys have been reduced to single purchases. The consumer is still willing to spend money provided it is justified.
The designers that you admire… I like the style of French designers, crafts technique of Japan and Indians of course which is the mix of everything. Western silhouettes is as much as part of our Indian ness as is the Indian ethos in international style. Your future projects…I am busy promoting some of my stores then will come up with a new couture range for the next season. I might do Kolkata Fashion Week also.
Fashion Networking
What is fashion networking?
Fashion networking – probably you have heard about it before but you are not sure what is all about. According to the definition social networking is “ a grouping of the individuals into specific groups to meet other internet users in order to share common interest and develop business relations”. Following this definition, fashion networking is a social online community of fashion professionals such as designers, models, photographers, etc. as well as individuals who simply love or are interested in trends and style. Fashion networks, similar as fashion directories, are also places where you can find many companies related to this industry that include rental studios, model agencies, art schools, manufacturers and retailers for the fashion products.
Fashion communities, the same as any other ones are not created, they evolve. The growth of an online community takes time and effort. Fashion is a business, fashion is a lifestyle. And in fashion, all across the town and around the world, connection is everything. Fashion networks are where work connects with online life and new ideas come alive. Is a common place for conversation and collaboration. Members of fashion communities have the chance to search efficiently for all information needed, join the discussions about latest trends, discover new faces, brands and companies in the industry.
The importance of fashion networking
In the past several days some fashion networks has thrived, some vanished while lots of new ones appeared. It has become a huge area to follow and every person in the industry is trying to follow this trend. The friends that you can make are just one of many benefits. The role that the internet can play in the branding, marketing and commercial strategies for fashion companies should not be underestimated. Fashion networks are not only online meeting points for young fashionistas with a small budget but also places boosting sale opportunities for luxury labels. At the same time, they are fashion portals where independent designers present their showcase and well established brands advertise their products.